Dasani water Market Analysis Essay Example | Topics and Well Written Essays - 500 words

Dasani water Market Analysis - Essay Example The social factors that influence consumers to purchase dasani water include reference groups and social status. Family groups are the most vital purchasing organizations within a particular society. Women have been constantly recognized as the primary purchaser for the family unit. Nonetheless, traditional responsibilities are changing since many women have started concentrating in their jobs while more men have started working from home (Glennon, 2002). Therefore, the buying behavior of this product has been affected by the changes in family buying habits where men have turned out to be the potential product buyers. Additionally, those individuals who are not married tend to buy bottled water because they do not have enough time to treat tap water for personal consumption. The company has realized increased sales among the college students. Majority of them are still single (Franklin & Madalinski, 2009). The social status of customers has also played a noteworthy role influencing the buying habits of Dasani water. Customers from rich and middle class families tend to buy the product while those from poor families prefer using tap water. For that reason, the number of sales recorded from the sale of dasani water has been high in the urban areas in comparison to the rural. The situation is attributed to differences in social status. Personal factors that have influenced customers to purchase Dasani water include occupation, activities, qualities, age, and stage of life. Many people working in offices tend to purchase dasani water because they believe that office tap waters are not clean for consumption (Doria, 2006). In addition, it is often difficult for such persons to access water at the desired time. People involved in rigorous activities such as sports need water to quench their thirst. Consequently, the company has embarked on marketing