Trends Impact project Research Paper Example | Topics and Well Written Essays - 2250 words

Trends Impact project - Research Paper Example UK office of Fair Trading and the Israel Antitrust Authority are also took interest on investigation because they also belief the same. Facebook was also planning to buy Waze at a price of $ 1biilion which would have made them more popular than Google. Waze was founded in 2007; it makes mobile applications which helps finding routes and direction. It got 47 million users in among 193 countries. The CEO of Waze said before the acquisition that Waze is the only real competitor of Google in mobile market. (Musil 1) Trend 2: Major News Source 1: â€Å"Now, Google Maps will notify drivers about more traffic jams as well. Google announced Tuesday  that its mobile maps will now include real-time updates about accidents, construction and other potential sources of traffic snarls. The information will come from the 50 million users of Waze, the social-mapping app that Google bought in June for $1.1 billion. Google Maps already had some real-time traffic data from third-party providers and by pinpointing Android users' GPS signals to estimate congestion on highways. But now that data will be bolstered by reports from actual drivers on the roads. Israeli startup Waze has built a vast network of motorists who crowd source such data as commuter routes and road closures to help each other outsmart traffic jams in more than a dozen countries. Frequent users can even earn badges and real-world prizes. Waze won an award for Best Overall Mobile App award at the 2013 Mobile World Congress. Apple and Face book were reportedly interested in buying the company  before Google snapped it up. Starting Tuesday, Waze users' reports on road conditions will appear on the Google Maps app for Android and iOS in the United States as well as Argentina, Brazil, Chile, Colombia, Ecuador, France, Germany, Mexico, Panama, Peru, Switzerland and the UK. Users of Waze apps will now benefit from Google services  as well. The Android and iOS versions of Waze have been updated with Google Search to help users find local businesses and landmarks. And Waze's crowd sourced Map Editor now includes Google Street View and satellite imagery.† (http://edition.cnn.com/2013/08/20/tech/mobile/google-waze-mobile-maps/) Major News Source 2: â€Å"Google’s motto is â€Å"don’t be evil.† But its recent acquisition of Waze, reportedly for $1 billion in cash, shows that just because you’re not evil, it doesn’t mean you can’t be aggressive in pushing the boundaries of the law,  Steven M. Davidoff writes  in a Deal Professor Column in The New York Times. The question now is whether the United States government will push back and force Google to give back its new toy. Waze is yet another one of those blockbuster deals for a technology company with little or no revenue that makes you jealous. Five-year-old Waze has just 110 employees, so Google appears to be paying almost $10 million per employee. As for profits, Waze’s chief executive , Noam Bardin, has said, â€Å"This is Silicon Valley. We don’t talk about those things here.† Right. Google is paying top dollar for Waze because it is at the intersection of two hot fields: map search and social media. Users download Waze’s app to their phone and then supply information about locations, routes and traffic, making the maps more intelligent. And Waze has the usual phenomenal growth in users, with 50 million worldwide. This is a field where there is believed to be oodles of money to be made in related advertising.†